ABOUT MB EDGE
Operating experience turned into a GTM system.
MB Edge is a senior-led GTM operating partner for B2B technology companies whose commercial complexity has outgrown their commercial discipline.
Every engagement is designed and led directly by Michel Borst, from diagnosis through implementation and execution.
THE OPERATOR BEHIND THE SYSTEM
Built by someone who has carried the number, the P&L and the board conversation.
Michel has spent more than 30 years in enterprise software, cloud and SaaS, building and leading commercial organisations across Singapore, Southeast Asia and wider APAC.
His operating experience includes senior roles with Microsoft, SAP, Citrix and Commvault, as well as serving as CEO of publicly listed Dion Global Solutions.
Across those roles, he has led multi-country teams, managed P&L and investor accountability, worked through restructures and turnarounds, and operated across enterprise, scale-up and transformation environments.
MB Edge converts that experience into direct intervention inside the client’s GTM system—not advice delivered at arm’s length.
30+ YEARS
Enterprise software, cloud and SaaS
PUBLIC-COMPANY CEO
Board, investor and P&L accountability
APAC LEADERSHIP
Singapore, ASEAN and wider regional experience
MULTI-COUNTRY GTM
Enterprise, partner and direct sales models
TRANSFORMATION
Restructuring, integration and commercial turnaround
ECOSYSTEMS
Hyperscalers, SIs, telcos and distribution partners
SELECTED OPERATING EXPERIENCE
Experience across the decisions that make commercial systems credible.
Michel’s background spans the strategic, operational and governance decisions required to build, repair and lead complex B2B technology businesses.
COST TRANSFORMATION
Delivered a 25% cost transformation and supported a return to profitability in a listed-technology environment.
PLATFORM INTEGRATION
Unified five acquired platforms into a more coherent operating and commercial model.
BOARD AND INVESTOR ACCOUNTABILITY
Led investor relations, strategic transactions, acquisitions and divestitures alongside operating responsibilities.
MULTI-COUNTRY ENTERPRISE GTM
Led commercial organisations serving BFSI, telecommunications, government and enterprise technology markets across APAC.
PARTNER ECOSYSTEMS
Built and governed relationships across hyperscalers, systems integrators, telecommunications providers and distributors.
WHY MB EDGE EXISTS
Commercial complexity needs an operating system, not another layer of advice.
The same pattern appears repeatedly as technology companies grow: market choices become less explicit, revenue signals become harder to trust and execution depends too heavily on individual heroics.
MB Edge was built to address that operating gap. The work aligns commercial choices, revenue governance and execution leadership so the organisation can operate from one shared commercial reality.
The E.D.G.E. System packages that operating experience into connected disciplines. It guides the work; it is not sold as a competing product.
HOW THE WORK IS LED
Direct accountability from first diagnosis through implementation.
01
Senior-led throughout — Michel designs and leads every engagement.
02
Implementation, not observation — The work installs decisions, governance and operating cadence.
03
Regional judgement — Southeast Asia is treated as a set of distinct commercial markets, not one homogeneous territory.
04
Transfer of ownership — The client leaves with mechanisms its leadership team can continue to run.
OPERATING PERSPECTIVE
What MB Edge believes about scaling GTM in Southeast Asia.
Regional consistency requires local commercial judgement.
Partners belong inside the GTM system, with explicit roles and accountability.
Forecasts need common definitions and governance before they can be trusted.
Execution becomes repeatable when ownership, inspection and decision cadence are clear.
Clarity, governance and disciplined execution create the foundation for growth that leadership can defend.