SERVICES
Three focused engagements. One connected GTM operating system.
MB Edge helps B2B technology leadership teams clarify commercial choices, restore confidence in revenue signals and put experienced accountability inside execution. Start with the constraint that matters most; connect the wider system only where the business requires it.
30-minute fit assessment · Direct with Michel · Confidential
CLARIFY
GTM Strategy Sprint
BUILD
RevOps Lab
LEAD
Fractional CRO
STRATEGIC DIRECTION
Markets, ICP, positioning, value or route-to-market choices remain contested. Recommended entry: GTM Strategy Sprint.
CHOOSE THE ENTRY POINT
Start with the decision leadership can no longer make confidently.
Buyers do not need to diagnose the service category themselves. Begin with the operating constraint and select the proportionate intervention.
REVENUE RELIABILITY
Pipeline, forecast, stage definitions, data ownership or management inspection cannot be trusted. Recommended entry: RevOps Lab.
EXECUTION LEADERSHIP
The business needs senior commercial ownership inside the operating rhythm. Recommended entry: Fractional CRO.
BEST WHEN
Markets, ICP, positioning, value or route-to-market choices remain contested or too broad.
LEADERSHIP QUESTION
Where will we play, why will buyers choose us and what must the organisation stop doing?
01 · CLARIFY · 4 WEEKS
GTM Strategy Sprint
WHAT MB EDGE DELIVERS
- Market and country prioritisation
ICP and segment hierarchy
Buyer and buying-committee map
Positioning and value architecture
Route-to-market and partner choices
90-day activation plan
OUTCOME
A defensible set of GTM decisions, documented priorities and an execution plan leadership can govern.
Best when:
Pipeline, forecast, CRM data and management cadence no longer provide a dependable view of commercial reality.
Leadership question:
Can we defend what is moving, what is at risk and what action is required?
02 · BUILD · 90 DAYS
Turn revenue signals into a system leadership can trust.
What MB Edge installs:
- Revenue-stage architectureQualification evidence and pipeline governanceForecast model and common categoriesData ownership and remediation prioritiesDashboard requirementsLeadership and manager operating cadence
Outcome:
One commercial language and a more defensible basis for revenue decisions.
Best when:
A CEO needs stronger forecast ownership, deal governance, team leadership and board confidence without waiting for a permanent CRO.
Leadership question:
Who owns the commercial outlook, the decisions and the follow-through?
03 · LEAD · 1–3 DAYS PER WEEK
Put experienced commercial leadership inside the operating rhythm.
What MB Edge brings:
- Forecast ownershipPriority-deal governanceLeadership and management cadenceCross-functional revenue decisionsTeam coaching and performance interventionBoard-ready commercial reporting
Outcome:
Senior commercial capacity with direct accountability for the quality and adoption of execution.
OUTCOME
A defensible set of GTM decisions, documented priorities and an execution plan leadership can govern.
WHAT EVERY ENGAGEMENT HAS IN COMMON
Senior judgement, practical installation and clear ownership.
ACCOUNTABLIITY — Every engagement is designed and led by the person accountable for the work.
OPERATING REALITY FIRST — Diagnosis begins with evidence, decisions and behaviour, not a predetermined solution.
INSTALLATION, NOT RECOMMENDATIONS ALONE — The work establishes mechanisms, governance and cadence inside the business.
SOUTHEAST ASIA JUDGEMENT — Regional consistency is balanced with country, partner and buyer realities.
CAPABILITY TRANSFER — Ownership is embedded so leadership can continue operating the system.
START WITH THE CONSTRAINT
Choose the right intervention before investing in the wrong solution.
The first conversation establishes where the commercial system is breaking, whether MB Edge can help and which engagement is proportionate. Where MB Edge is not the right fit, we will say so.
30 minutes · Confidential · Direct with Michel · No preparation deck required.