FRACTIONAL CRO · 1–3 DAYS PER WEEK
Put experienced commercial leadership inside your sales organisation.
MB Edge provides embedded CRO-level leadership for B2B technology companies that need stronger forecast ownership, deal governance, management cadence and board confidence—without waiting for a permanent hire to solve the immediate execution gap.
Senior-led throughout · Southeast Asia operating judgment
FORECAST OWNERSHIP
One accountable commercial outlook
LEADERSHIP CADENCE
Decisions, actions and follow-through
DEAL GOVERNANCE
Consistent evidence and intervention
BOARD CONFIDENCE
Clear risk, movement and priorities
Find the constraint before investing in the solution.
START WITH THE CONSTRAINT
The first conversation identifies whether the issue sits in strategy, revenue operations, execution leadership or buyer meaning. Where MB Edge is not the right fit, we will say so.
30 minutes · Confidential · No preparation deck
Senior-led from diagnosis through installation and execution.
WHEN FRACTIONAL CRO IS THE RIGHT INTERVENTION
The business does not need more activity. It needs senior ownership of execution.
Fractional CRO support is most valuable when product-market validation exists, commercial complexity is rising and leadership needs an experienced operator inside the system—not another layer of advice.
01
THE CEO IS CARRYING THE COMMERCIAL RHYTHM
Forecasts, priority deals and team decisions repeatedly escalate to the CEO, reducing capacity for the wider business.
02
FORECAST OWNERSHIP IS UNCLEAR
Different leaders carry different versions of the outlook, weakening resource decisions and board confidence.
03
DEAL AND MANAGER INSPECTION
VARIES
Priority opportunities progress without consistent evidence, decision points or corrective action.
04
A PERMANENT CRO HIRE IS PREMATURE OR IN TRANSITION
Execution cannot pause while the company defines the permanent role, runs a search or manages a leadership transition.
05
REGIONAL EXECUTION HAS OUTGROWN LEADERSHIP CAPACITY
Country teams and partners are expanding faster than the operating cadence required to align them.
TWO LEVELS OF INVOLVEMENT
Match the leadership commitment to the execution risk.
The distinction is not seniority. Both models are led directly by Michel. The difference is how much operating ownership the business needs.
FRACTIONAL CRO ADVISORY
1 day per week
FRACTIONAL CRO EMBEDDED
2–3 days per week
Best when: A CEO, founder or existing revenue leader needs consistent senior challenge, governance and decision support.
Best when: The company needs active CRO-level ownership during growth, regional expansion, performance correction or leadership transition.
TYPICAL MANDATE:
- Challenge forecast assumptions and commercial priorities.
- Review priority deals and intervention choices.
- Coach revenue leaders and managers in live operating situations.
- Strengthen board preparation and commercial decision quality.
TYPICAL MANDATE:
- Own the forecast and operating cadence.
- Lead deal governance and cross-functional revenue decisions.
- Coach managers and establish consistent inspection standards.
- Align country and partner execution with the commercial plan.
- Provide a board-ready view of performance, risk and required action.
Client receives: A disciplined executive review rhythm, clearer decisions and an experienced operator alongside the accountable leader.
Client receives: Senior commercial capacity inside the business, with direct accountability for the leadership rhythm and its adoption.
Neither model is outsourced selling. MB Edge strengthens how the commercial system is led, inspected and governed.
THE OPERATING MANDATE
What Fractional CRO leadership brings into the business. Predictability is achieved through structure, not additional pressure.
FORECAST OWNERSHIP
Maintain one accountable view of forecast movement, risk, evidence and quarterly outlook.
PRIORITY-DEAL GOVERNANCE
Establish consistent inspection, decision points, executive intervention and close-plan discipline for material opportunities. Truth Qualification is applied inside material deal reviews, forecasts and escalations so reported progress reflects buyer evidence rather than seller confidence.
LEADERSHIP CADENCE
Run a repeatable weekly and monthly rhythm that converts commercial signals into decisions, owners and follow-through.
MANAGER COACHING
Develop leaders through live forecast, deal and execution situations rather than isolated classroom training.
PARTNER AND REGIONAL EXECUTION
Align country and partner priorities, pipeline commitments and operating reviews with the core commercial plan.
BOARD-READY REVENUE VIEW
Translate commercial performance into a clear account of movement, exposure, corrective action and decisions required.
CONDITIONS FOR SUCCESS
Direct leadership requires
direct access and shared accountability.
MB EDGE IS ACCOUNTABLE FOR
THE CLIENT PROVIDES
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Senior leadership delivered directly by Michel.
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An accountable CEO, founder or executive sponsor.
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Clear operating standards, cadence and decision discipline.
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Honest assessment of forecast, deal and execution risk.
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Access to relevant CRM, pipeline, forecast and performance data.
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Coaching in live commercial situations.
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The authority to convene sales, marketing, operations, finance and partner leaders where required.
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Practical transfer of routines, ownership and operating knowledge.
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Timely decisions and visible follow-through.
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Willingness to expose operating reality and act on it.
Not outsourced lead generation · Not commission selling · Not CRM administration · Not recruiter replacement · Not motivational coaching
THE FIRST 90 DAYS
Stabilise the system, lead the cadence and build internal ownership.
DAYS 1–30
DIAGNOSE AND STABILISE
DAYS 31–60
GOVERN AND COACH
DAYS 61–90
EMBED AND STRENGTHEN
Focus: Establish the commercial baseline, immediate risks, leadership priorities, decision rights and operating rhythm.
Focus: Lead the forecast, deal and management cadence while improving inspection quality and decision consistency.
Focus: Reinforce the mechanisms, develop internal owners and define the right longer-term leadership model.
Outputs:
- Agreed forecast and pipeline baseline.
- Priority-deal and execution risk map.
- Leadership cadence and decision register.
- Immediate corrective-action priorities.
Outputs:
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Board reporting aligned to commercial evidence.
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EXECUTION GOVERNANCE PACK — Deal-review standard · forecast-governance process · weekly operating cadence · decision register · execution scorecard.
Outputs:
- Repeatable routines with named internal ownership.
- Stronger manager consistency and escalation discipline.
- Documented operating expectations and handover priorities.
- Recommendation to continue, reduce, transition or conclude the fractional remit.
LEAD THE SYSTEM
Establish the discipline, then lead it until it holds.
The first conversation identifies the leadership gap, the operating risk and the most proportionate starting point. Where Fractional CRO is not the right intervention, MB Edge will say so directly.
30 minutes · Confidential · No preparation deck required.