FRACTIONAL CRO SERVICES
At MB Edge Consulting, we provide fractional Chief Revenue Officer (CRO) services for B2B technology companies in Singapore and Southeast Asia. A fractional CRO delivers executive-level revenue leadership on a flexible basis without the cost of a full-time hire. Whether you’re scaling beyond founder-led sales, entering a new market, or restructuring for growth, our CROs bring discipline, GTM alignment, and predictable revenue operations.
When Does Hiring a Fractional CRO Make Sense
A fractional CRO delivers executive-level revenue leadership on a flexible basis without the cost of a full-time hire. This particularly makes sense when:
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Founder-led sales need structure to scale
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New market entry in Singapore or Southeast Asia
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Next level of expansion and growth
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Missed revenue targets two quarters in a row
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Post-funding stage: investors demand governance
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Turnaround situations needing proven leadership
Our Services
Lead from the front. Fractional CRO, pursuit war rooms, and governance cadences. We don’t just design the playbook, we help you run it, win deals, and keep the machine honest.
Fractional CRO Services (Lite or Full)
Senior leadership, embedded 1–3 days per week. We run the cadence, coach teams, prosecute deals, and raise the talent bar without the full-time cost.
Pursuit Desk & War Rooms (per pursuit)
We focus the whole organization on the 5–10 deals that matter most each quarter. Mutual close plans, EB access, partner attach, compliance pacing every detail managed until the ink is dry.
GTM Change Enablement & Governance
Strategy fails without adoption. We institutionalize the rhythm: OKRs, leadership rituals, performance reviews, quarterly business reviews. Governance turns GTM from a project into a habit system.